The Week of Vegetables and Fruit
Since 2009, We’re Smart® World has organised the Week of Vegetables and Fruit. This annual week in May is a momentum that all stakeholders communicate or launch new initiatives. The objective is to draw worldwide attention to the creative world of vegetable every year, from the point of view of the grower, producer, processor, (vegetable) chef, retailer or organisation.
We're Smart® focuses on a specific fruit and vegetable for a year. Besides background information on the products (nutrition, season, cultivation, storage, etc.), the culinary possibilities (recipes, preparation and storage possibilities, etc.) for chefs and amateur cooks are highlighted.
Planning doing something for the Week of Vegetables and Fruit ?
More fruits of the year
The Pomegranate - Fruit of the year 2024
Kiwi - Fruit of the year 2023
Raspberry - Fruit of the year 2022
Watermelon - Fruit of the year 2021
Grapefruit - Fruit of the year 2020
Strawberries - Fruit of the year 2019
More vegetables of the year
Artichoke - Vegetable of the year 2024
Carrots - Vegetable of the year 2023
Tomato - Vegetable of the year 2022
Pepper - Vegetable of the year 2021
Cauliflower - Vegetable of the year 2020
Princess beans - Vegetable of the year 2019
Latest Stories
Deux restaurants français dans le top 10 des meilleurs restaurants de légumes au monde
Barcelone, 8 novembre 2022 – We’re Smart® World, référence incontestable dans le monde de la cuisine végétale, dévoile en ce 8 novembre les meilleurs restaurants de légumes, lors du salon culinaire Gastronomic Forum à Barcelone. De Nieuwe Winkel de Nijmegen, sous la direction de son chef Emile van der Staak, est le nouveau n° 1 et se voit décerner le We’re Smart Award « Best Vegetables Restaurant of the World ». Le restaurant L’Oustau de Baumanière du chef Glenn Viel à Les-Baux-De Provence remporte cette année une très belle 5e place. L’Arpège d’Alain Passard se place lui aussi dans le top 10 mondial. Le nouveau We’re Smart Green Guide, qui reprend tous les meilleurs restaurants de légumes au monde entier, est désormais disponible.
The Most Delicious Think Vegetables! Think Fruit! Menu of the Year 2025
The We’re Smart® World team visits a huge number of restaurants around the world every year. In their search for new Think Vegetables! Think Fruit! taste experiences, they come across a wealth of unique dishes and exciting creations. The best of those discoveries are included in the “Most Delicious Think Vegetables! Think Fruit! Menu of the year”.
London speech of Founder & Chairman Frank Fol
The Chairman provided an overview of the We’re Smart® movement in 2025, highlighting the key milestones, achievements, and developments that shaped this year. His introduction offered valuable insight into how the movement continued to grow, inspire, and innovate within the global world of vegetable gastronomy.
